The world of marketing has advanced greatly over the last few years, for law firms this means that there are many new methods of promotion to gain more clients.
1 . Law themed blog
Creating a law themed blog for your website is a fantastic way to market your law practice. Offering an informative blog will allow you to present yourself as an expert within your industry. Blogs are also one of the best tools to boost SEO and drive more traffic to your website. Use keyword research tools to discover which law-themes questions people are asking online. From here, create engaging and original content that answers these queries. For inspiration, take a look at some of the leading law blogs in America, these include Above The Law, ABA Journal Magazine and Law & Liberty.
2. Try video marketing
According to Biteable, ‘ 83% of businesses use video as a marketing tool’. So why do so many businesses use video? There are many reasons why it’s a beneficial marketing move. Firstly, video converts leads, and secondly, people often retain a message better when it’s presented in a visual format. Video content is shared more frequently on social media, and quality content can help to enhance SEO.
This year, many companies have started to send video messages to potential clients, as opposed to the traditional email. Clients invest in a lawyer when they trust them, and what better way to start a loyal relationship than personalized communication. Hosting live webinars is another great way to educate the community and attract new clients. If you haven’t already, add Zoom to your list of tech tools for lawyers. Using this video conferencing software it’s easy to host small or large scale seminars online.
3 . Review Sites
When a client is considering hiring a lawyer, they want to know if that lawyer has a history of success. To show your credibility, it’s a wise move to allow previous clients to write you reviews. One of the best places to do this is Avvo, using this site you can create your own profile, and then clients have the opportunity to leave reviews. Avvo is a highly popular site for searching for lawyers, so creating a profile here can serve to boost your marketing. Similar sites include Lawyers.com or Better Business Bureau. Once you have some glowing testimonials, be sure to add these to your website.
4. Law Based PR Agency
When it comes to promotion, it’s advisable to get professional help from those who are experts in legal marketing. Look for a PR and marketing agency who specialize in providing these services for law firms. An agency can help you to take care of your practice marketing, content marketing, or book you to speak at events. As a lawyer, you’ll be busy with your clients, which is why it’s best to outsource your PR and marketing to the pros.
5. SEO Marketing
No matter which industry you are in, SEO is of crucial importance. There are a number of free SEO tools available, including Google Keyword Planner and Answer The Public. These tools can help you to research keywords and access analytics. Again, it’s a wise idea to use a professional marketing company to help you drive traffic to your website. Gil Media offers a wide range of top-quality marketing services including SEO, content writing, social media and eCommerce website development.