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January 21, 2020
By Editorial Department
A short interview with Conrad Saam, founder and president of Mockingbird Marketing
In this interview, Conrad Saam, founder and president of Mockingbird Marketing, discusses the issu...
January 9, 2020
By Jan Sander
For a law firm to sustain or improve its flow of business in the current legal marketplace, it must implement a solid marketing plan and follow it with consistency. In previous mar...
December 19, 2019
By Brian Kennel
Good marketing requires an open mind and willingness to see the value of your services from the client’s perspective. It requires an appreciation of the buying process that client...
December 11, 2019
Rather than paying too much to employ a fulltime in-house marketing director, or worse, doing nothing at all to manage the firm’s marketing, modern law firms are now taking a more...
November 28, 2019
A lot of people assume that designing a website is easy, and that they do not need to take a website design course. However, this could not be further from the truth. Below, we wil...
November 15, 2019
Marketing your legal business is just as important as marketing any other kind of business. You might not be selling a product, but there’s lots of competition out there, and you n...
October 28, 2019
By Pepe Toriello
Neither online media nor social networks will replace the personal skills of a lawyer to win clients.
However, digital marketing tools can help you raise your law firm's brand awar...
October 2, 2019
By Jennifer Smuts
Right here, right now no matter what size your law firm or how deep your client relationships go, new deals are being made and if you aren’t winning market share –you’re losing! W...
August 23, 2019
By Lindsay Griffiths
Over the past several years, a number of new terms have been introduced into the lexicon to describe activities that many lawyers and law firms were already engaged in, and in some...
August 6, 2019
One of the things that you need to look at when you run a business is how efficiently it is running. This is something that has the power to make or break your business in the long...
August 5, 2019
In law more than many industries, integrity is vital. With people and their needs at the heart of everything, morals and principles are often our driving forces. Clients probably e...
July 31, 2019
Legal firms are not known for their outlandish nature. While not in the same, emotionally charged line of work as a funeral directors, that sense of respect for the client, of rema...
July 26, 2019
If you’ve studied something complicated or difficult, then you’ll find that switching up your career can be quite the challenge especially if you’re unsure how to pivot your existi...
July 19, 2019
All businesses today should have a website. Whether you do business online, or just use it to communicate with your customers and clients and give them the information that they ne...
June 25, 2019
By Kimberly Rice
In all my years of working in the legal services space, I’ve concluded that there are two types of lawyers: those who have a book of business and those who work for those who do. W...
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