If you are setting up your law firm, then there are numerous elements that you need to get right. This includes marketing and promotion. Without the right level of marketing, your law firm will be dead in the water. You can’t assume that clients are going to walk through the doors of your offices. Instead, you need to take the right steps to help them find your business and give them a reason to choose your firm over others that are available on the market. Let’s look at some of the key elements of your law firm marketing that you need to get right.
First, you should think about how to get SEO right with your law firm. The right choices here can guarantee that you get a high level of traffic to your firm which you can then convert into high client numbers. Do be aware that SEO is constantly changing so unless you are prepared to keep up with the latest trends, then you should hire a professional to complete the work for you. You might question whether SEO is still relevant today. Well, 97% of online interactions still begin with a search engine. Although, how clients interact with a search engine has changed significantly. Voice control is a lot more popular these days which means that people can ask questions rather than simply inputting keywords and search terms. This will impact the type of content that you should create for your business website and we’ll dive a little deeper into this possibility further down.
Do be aware that there are different types of SEO including paid marketing such as PPC. PPC will ensure that your business appears in the sponsored results. People often assume that these results are viewed as spam but that’s not the case. A solid percent of users will click on these before they get down to the organic results. So the services of a PPC company could benefit you.
Next, you should think about client interactions or rather potential client interactions. You need to make sure that you are creating the right impression and taking steps to dazzle them straight out the gate. This means that your business or law firm needs to look incredible and feel professional. Your clients should feel assured that you can deliver the complete service that they need.
The little details count for a lot here. For instance, you might want to think about your business cards. Digital business cards have become very popular as of late because they allow clients to immediately reach out and find out more in depth information about your business brand on the market.
A professional business card can go a long way to encouraging clients to sign on the dotted line and choose your firm over various other competitors.
Another element of client interaction is all about the way you look. You should take pride in your appearance and ensure that you seem like a professional lawyer who can help with any issue they are facing.
Social media is also an important element for law firms. The best social media profiles will help ensure that you can make a personal connection with your clients which is often what many are craving. They want a firm that they feel a connection with. A common mistake that must be avoided is using social media profiles to build up marketing materials for your law firm. If you do this, then your business will seem like a spam, low quality solution or perhaps even an ambulance chaser. This is the last thing you want.
Instead, you should make sure that you use social media to provide real value to clients. If you take the right steps, then you can ensure that you see increasing numbers of followers. But that’s not the only advantage. As well as increasing your follower numbers, you can also boost levels of engagement and that’s key. A high level of engagement will mean that your social media profiles are a more powerful marketing tool. You will be able to ask and answer questions for your client base, perhaps removing roadblocks that are stopping potential clients from getting in touch.
Next, you should think about using content to market your business. As mentioned, the way that people search for law firms has changed dramatically over the past few years. They are far more likely these days to use voice control solutions such as Alexa. This means that they can ask direct questions. That presents a fantastic opportunity for law firms marketing their company website.
You can create content that is built around answering the popular questions of potential clients. It’s easy to find out what questions they want answered by adding a search bar to your website page. Visitors will instinctively type key queries they have into this search bar. It will then show up in Google Analytics and provide you with the key topics that you should be focusing on when creating content for your law firm website.
Remember, when you are creating content for your law firm website, variety is key. You shouldn’t just focus on adding different pieces of text because this will ensure that your site feels plain and boring. Instead, you need to add everything from videos to infographics. A great video can be the perfect way to introduce clients to your law firm. Web Design
Finally, you should think about the web design for your law firm. The right web design will mean that you don’t just get traffic to your website, you will also get the right number of conversions. With the best web design, you’ll have more clients that you can handle. This means that your website needs to look professional. Even if you are running a smaller firm, it’s still in your best interest to hire a web designer. This is always going to pay off in the long term and help ensure that your firm does stand out from the rest online.
Do be aware that it’s not just about the way that your law firm website looks. The technical aspects matter here too. For instance, you need to make sure that you think about the speed of your website. People who are searching for help with legal issues are often desperate to find the right answers. They don’t want to hit delays when they click on your website. Anything longer than a few seconds is going to lead to potential clients getting frustrated and clicking away. Structure is important too. If you don’t have the right structure, they are going to struggle to find the service that they need from your firm.
Do be aware that you can add shortcuts for this like a live chat. The right live chat will mean that users can ask direct queries and ensure that they immediately gain the answers they need before contacting your business.
We hope this helps you understand some of the key elements that you must get right when you are setting up your law firm marketing strategy. If you explore the best options then you can make sure that you do reach the top of the market with your law office. Don’t forget that referrals will be key here. If you don’t gain the right referrals then you are always going to struggle to achieve positive levels of growth on the market. This means that you always have to think about the level of support that you are providing to your clients.