The ebook Industry Specialization - Making competitors irrelevant written by thought leader Patrick J. McKenna knows already more than 14.000 readers (online & downloaded). Thanks to the broad exposure in media around the world, and the inspiring reviews of firm leaders this book can be categorized as a 'bestselling (although its free to download) source of knowledge'
The book will guide you through:
the 12 best diagnostic questions to evaluate whether you have a genuine industry focus;
steps to take to form a new industry group;
the best ways to have your people explore any industry’s revenue and growth potential;
7 steps to take to make your industry group efforts worthwhile;
common failings that clients observe and discuss amongst themselves;
4 different kinds of meetings capable of producing high performance with your industry group;
12 actions to position yourselves as recognized industry thought leaders;
10 actions to effectively monitor industry trends;
what to do if a chosen industry initiative falters;
how to utilize sales professionals in representing your industry team to the marketplace;
how to develop a truly multidisciplinary industry team;
AND so much more.
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