One law firm is fine, but more is better. Well, that’s generally how it goes. If there’s a strong need for that second location, then it can be a great option. There are many reasons why you may consider opening a location in another state. The most common reason is you want to expand into a new market, though sometimes law firms open a new branch in order to grow their reputation and attract more talent.
If you’re thinking about growing your firm this way, then take a read of the tips that we’ve outlined below, which will help to increase the chances of the project being a success.
In Line With Local Laws
To begin, you’ll need to check that you can be in line with the local laws of the state that you’re planning to move into. There can be different rules depending on the state. One of the things that catch many law firms out is that they’re unable to use their name in the new location, which may be problematic, especially if the move is being used as a way to grow their reputation. There can be other laws and rules, too, so it’s best to consult with a lawyer in the state you’re planning to move to.
Time to Find The Right Space
It’s unlikely that you’re going to find the perfect location within a couple of days. It could take months. However, it’s important to be patient. There will definitely be locations available, but the one that’s right for your business? That may take some time. It’s a good idea to have a strong idea of what you’re looking for. If a place you’re looking out doesn’t fit the bill, then you can move on to the next one. It can feel frustrating to wait, but it’s worth it in the long run.
Fitting It Out
It’s extremely unlikely that the location you find will be ready to move into. More likely, you’ll need to transport items to the new location. This can be complicated, depending on the process, but there are ways to make it easier. If you’re using items that you already own, then look at instant truckload freight shipping quotes; that’ll allow you to move all the items in one go. If you’re buying new, then work with a local company. Remember that your law firm decor will have to be in line with your overall branding.
Marketing
You may be a big player in the area where you currently operate. But when you move to a new location, you’ll be starting from scratch. Unless you already have a national reputation, you’ll need to work to get people to pay attention to you. It can be worthwhile hiring a digital marketing agency to spread the word about your law firm, especially in the early days. You should expect that things will be a little slow when you first arrive, but, over time, you’ll find that you get more and more clients to work with.