If you want to get better results for your legal firm in 2020, you need to know what to focus on to make this happen. Law firms have a tendency to cling on to the past for too long, and what once worked for you will not always work - things are changin so quickly, especially in the digital age. Your firm needs to be ready to go with the flow and stay up to date for success.
Here, you’ll find some advice that will help you to get far better results for your legal firm this year. Read on to learn more:
Create A Podcast
Podcasting is one of the most efficient ways to get somebody’s attention in 2020. We’re always on the go, and podcasts are a great way for people to make the most of that time, even while cleaning or commuting. There’s a growing audience of people who are listening to podcasts right now.
You will need to plan if you’re going to create a successful podcast. Regular releases will help you to develop an audience, and they will need to be properly edited and produced. It’s less time consuming than you’d likely think, but you do need to commit to doing them. It can make it easier if you outsource post production, but you’ll still need to put in some work.
Ensure that you test your ideas on people not in your industry, too. Why should somebody who may one day need your help listen to this podcast?
Using Analytics And Data
Tracking returns on your marketing efforts might not be the easiest of tasks, but you can make informed decisions using your analytics and data. There are various new tools and technologies available to help firms of any size collect and act on the data, and this will help you to grow your firm and get better results than ever before. Just make sure you carefully decide which metrics are right for you to follow, or the data can overwhelm you. Site traffic, search data, and customer data are all good places to start.
Client First Marketing
Finding your customer’s pain points and then helping them to solve those pain points is one of the basic marketing rules. Take the time to turn your clients into a real connection by underscoring your firm’s emphasis on client experience. You can build relationships and market this way by remaining authentic, personalizing your messages, sharing meaningful content, and using campaigns that are designed to encourage participation.
Along with your client first marketing techniques, you need to make sure you’re online when your clients need you. Making a digital transformation, if your firm hasn’t already, is the most sensible thing you can do to continue getting results this year. You can find out more about this using the link https://www.intellectsoft.net/blog/what-is-digital-transformation/. Don’t wait!
Creating Business Video
As well as podcasts, another form of content that could help you to get better results is business video. Videos tend to outperform text and image based posts, and can help you to get your firm’s values out there, along with your personality. This way, it’s easy to share valuable information that will keep people coming back to you, while you don’t need to spend a lot of money to actually record and create the videos. Just ensure they’re not shaky, as this can be distracting. Invest in a stabilizer mount!
Spreading information is so easy using the internet, which is why managing your reputation is crucial. Not having a reputation management plan in place can lead to serious consequences for your firm. 8 out of 10 internet users in the US say that negative information read online made them change their minds about a purchasing decision. If people have a bad experience with you, they are far more likely to share it than a good one. Although making sure each client has a great experience can help your word of mouth marketing, those with bad experiences will really double down on their efforts to let people know that you disappointed them. What sort of a plan will you put in place to manage your reputation?
Law firm marketing will continue to evolve in 2020 and beyond. It is your job to stay up to date with what is current and fresh and how clients are responding to marketing efforts. The key to success in the face of increasing competition is to adapt, and you can’t hang around. You absolutely must act fast in this climate and industry!