Legal firms are not known for their outlandish nature. While not in the same, emotionally charged line of work as a funeral directors, that sense of respect for the client, of remaining neutral and of finding the best result despite the difficulty of the current situation is not dissimilar. It’s unlikely you’ll see a worthwhile practicing law firm that uses bright colors for its branding, or allows its staff to dress in smart casual polo shirts and jeans. You wouldn’t take your client’s description of their case sat in a bean bag chair, nor would you encourage a snack bar placed within the communal halls of your offices.
Appearing professional is not enough, we must embody it in everything we do. But rather than simply in the obvious offerings, it’s important to do this even in the smaller means of setting up your firm. No matter how humble a legal firm, and ability to embody these ideals can serve a higher purpose, and respect to the progression of the industry.
Let’s see how that might be managed:
Curate Your Meeting Space
Legal counsel is a private matter. It should be respected. It can also be an overwhelming process for those coming to you with a problem, or a need for justice of some kind. This is where your meeting space can say everything. It might be your office, or a round table in a separate room. If you can level with the client at the same table, all the better. Keep the room ventilated. Use privacy glass or protect the door window with a cover if needed. Ensure that the chairs are comfortable, the room is well lit, and you are able to sit in an authoritative position, ready to read any documentation they can provide you. Always be ready with water refreshment, and provide pens and paper for both parties in order to keep on top of the details. This will be the first impression of your firm, and should sing professionalism.
Consider Your Website
A legal website is best kept within a minimalist style. Register a domain name for your partnership, and keep it free. Learning how to keep professional names as an email extension is also essential. For example Harley.Davidson@PetersandPetersonlaw.com can be an essential means of keeping your contact form professional from the start. We would also recommend implementing elements such as how to change iCloud email utilities in order to stay on top of your ever-growing inbox.
Keep Advertising Professional
Do not use fancy graphics, overly excited video presenters and a range of other manipulative options to sell your firm. Simply state your anonymous achievements, where you can be found, and state how reliable and professional you are. With law firms, less is often more, and will project a feeling of quiet confidence that those in need of legal counsel will surely appreciate. Image isn’t everything, but it can be very important.
With these tips, you are certain to keep your advertising professional.