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About Jordan Furlong


Jordan is a leading analyst of the global legal market and forecaster of its future development. Law firms and legal organizations consult him to better understand why the legal services environment is undergoing radical change, and they retain him to advise their lawyers how to build sustainable and competitive legal enterprises that can dominate the new market for legal services.

Over the past several years, Jordan addressed dozens of law firms, lawyer organizations, legal regulators, and others throughout the United States, Canada, Europe, and Australia. his one-hour presentations help lawyers think differently about the services they provide and counsel law firm leaders about re-engineering their firms’ purpose, strategy, and operations. He also authored several books and white papers that analyze the rapidly evolving legal market and illuminate the forces and trends driving change in this environment.

After graduating from Queen’s University Faculty of Law in 1993 and completing his articles at Blake, Cassels & Graydon in 1994, Jordan was called to the Bar of Ontario in 1995. Shortly thereafter, he began an award-winning career as a legal journalist, culminating in a decade as editor of three leading Canadian legal periodicals (The Lawyers Weekly, National, and the Canadian Corporate Counsel Association Magazine).

In 2007, Jordan launched Law21: Dispatches From a Legal Profession On The Brink, which went on to become the only non-American blog to be included six straight years in the ABA Journal’s Blawg 100.

Jordan is a Fellow of the College of Law Practice Management and Past Chair of the College’s InnovAction Awards. He is the Strategic Advisor in Residence at Suffolk University Law School in Boston and serves as co-chair of the Board of Directors for its Institute for Law Practice Management and Innovation. Jordan also taught or guest-lectured in courses at Suffolk Law, Queen’s Law, and Osgoode Hall Law School that focus on preparing students to provide legal services deep into the 21st century.

Jordan served as columnist or contributed articles to the ABA Journal, The Legal Intelligencer, ABA Law Practice, Law Firm Web Strategy, The Lawyer (UK), Legal Business (UK), The Lawyers Weekly, Bloomberg Business of Law, National, Attorney At Work, Slaw, Precedent, AALL Spectrum LegalBusinessWorld, and NALP PD Quarterly. Ice is a volunteer advisor to Law Without Walls and a member of the Policy Advisory Board of Responsive Law. Jordan lives in Ottawa, Canada.

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