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How to Develop a Client Persona

By Melissa “Rogo” Rogozinski Law firm marketing in the digital age has become more competitive than ever before. As law firms...

The Billable Hour: Unveiling the impact on culture and performance metrics in law firms

By Eve Vlemincx. “You don’t get paid by the hour, you get paid for the value you bring for that hour.” – Jim Rohn. Introduction In the...

Making LinkedIn Your Favorite Client Source

By Melissa “Rogo” Rogozinski Thriving law firms around the globe share two common elements that bring them a steady stream of new clients...

Expanding Law Firm Ownership: a potentially permanent impact on the legal industry

By Michelle Truong, and edited by Brenda Hansen and Tim Zunich. Generally, lawyers are governed by the rules of professional...

How to write an engaging website that attracts new clients

By Heidi Turner. There are many well-written law firm websites that proclaim the advantages of a particular attorney or practice, but...

Strategy before structure.

By Leor Franks. Cut through the noise by focussing on clients. Brand, Communications, Marketing, and Business Development. Four...

Why lawyers should embrace plain language, and how to do so

By Heidi Turner, Clear communication is a vital tool for your law firm's success. Potential clients look at your website and marketing...

How can my law firm implement client-centric communications?

By Heidi Turner, Your clients are key to your law firm's success. While that may sound like common sense, it is vital that successful law...