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+1000 Articles on the Business of Law.

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Author Contribution

Feb 22
5 min

Making LinkedIn Your Favorite Client Source

By Melissa “Rogo” Rogozinski Thriving law firms around the globe share two common elements that bring them a steady stream of new clients and a stable core of repeat clients: a team of talented lawyers dedicated to achieving their clients’ goals, and a successful messaging strategy that associates the firm’s brand with quality services their clients need. While many clients of long-established firms found their lawyers through traditional methods of networking, one of today’s

Author Contribution

Feb 17
6 min

Legal summit shares the transformative power and potential of ESG

By Pamela Cone In what can only be described as prophetic, a panelist from South Africa who spoke at the 2nd annual Legal ESG Summit had to participate via candlelight—when the power in Johannesburg was cut just as the session began. More than 300 representatives from law firms and legal departments worldwide connected October 4-6 for the event. The fully virtual event featured the latest Environmental, Social, and Governance (ESG) developments, regulations, and practices tha

Author Contribution

Nov 22, 2022
5 min

Law Firm Marketing – Post Pandemic: Evolve or Die

By Melissa “Rogo” Rogozinski The COVID-19 pandemic changed the way the world does business, including the business of running a law firm. Pre-pandemic marketing techniques no longer deliver the number of leads or the depth of interest among clients they once did. Instead of developing a firm’s brand by focusing on the firm’s attributes and using “wide net” marketing strategies with hopes of appealing to a general audience of potential customers, the post-pandemic reality offe

Author Contribution

Nov 8, 2022
6 min

The rise of environment, social, and governance strategy

How firms can gain a competitive edge by driving business decisions with ESG By Pamela Cone. “I believe that ESG will eventually become part of the fabric of our firms, not something separate from the business but core to the firm’s strategy.” ESG strategy is a journey and one that, if not taken, represents not only a missed opportunity—but a liability. For many companies, addressing the climate crisis, creating a culture of inclusion, and considering ESG in decision making a

Author Contribution

Oct 25, 2022
9 min

New company law for German and foreign law firms in Germany

By Markus Hartung. Introduction For law firms operating in Germany, a completely new world has started since August 1st, 2022. The Federal Lawyers' Act (Bundesrechtsanwaltsordnung, or BRAO for short), the legal basis for the activities of lawyers and law firms, has been fundamentally reformed. Along with the BRAO, the Tax Advisors Act and the Patent Attorneys Act have also been amended. This article briefly describes the changes that have been made, particularly in lawyers’ c

Author Contribution

Aug 15, 2022
4 min

How Law Firms Can Help Litigators Foster Mental Wellness

By Elizabeth Ortega. Litigators often have a gladiatorial mindset that can impair their mental health, argues legal communications consultant Elizabeth Ortega, principal of ECO Communications in Florida. She suggests some positive steps law firms can take to improve litigators’ well-being. Litigators live lives of unrelenting pressure. Consider the tension between winning, achieving, and appearing brilliantly perfect, composed and poised on the one side—and experiencing skept

Author Contribution

Jul 28, 2022
4 min

All About Backlinks for Law Firms

By Lindsey Busfield. This article is based in the transcript from the podcast ‘All About Backlinks for Law Firms’ Lindsey covers the basics to backlinks, the most important Google ranking factor for law firms. Who needs them? Who does not need them? Should you buy them? Welcome to the personal injury marketing minute where we quickly cover the hot topics in the legal marketing world. I’m your host, Lindsey Busfield. When I go out to the pickleball courts and start talking abo

Author Contribution

May 16, 2022
6 min

Pulse of the Profession: Survey reveals lawyers’ priorities about world problems

By Pamela Cone. Society needs lawyers in good times and in bad. And the legal profession can and does play a critical role in addressing society’s most pressing challenges. The social impact of the legal profession Many lawyers went to law school to make a difference. Often, the attraction of an extremely high compensation package blurs the lines between “making a difference” and “making money.” But the results of the current Pulse of the Profession survey reveal law firms ar

Author Contribution

Apr 13, 2022
12 min

To innovate for the future, develop your ambidextrous capabilities

By Emma Ziercke and Madeleine Bernhardt. Avoiding the Red Queen For an industry “on the verge of disruption”[1] there is good deal of incremental innovation going on. Or perhaps, as in Lewis Carroll’s Alice, Through the Looking-Glass, “it takes all the running you can do to keep in the same place”. [2] However, the appropriate strategic response to the Red Queen Effect, [3] is not (as the Red Queen suggests) that law firms need to run (or innovate) harder to get somewhere, ra

Author Contribution

Mar 28, 2022
11 min

Going The Next Step: "Multidisciplinary Industry Teams"

By Patrick J. McKenna Many, if not most, of the complex situations for which clients employ professional firms are inherently multidisciplinary. For example, if I am going to build a new commercial real estate park, I am likely to need expert advice on law, finance, tax, economics, engineering, environmental considerations and a whole host of additional disciplines. Meanwhile, according to a report by LexisNexis Legal & Professional, the Big Four accounting firms are corneri

Author Contribution

Jan 31, 2022
8 min

The Most Lucrative Growth Is Industry Focused: But Only If You Get Granular

By Patrick J. McKenna I was reading an interesting interview with Sandy Thomas upon being reelected for his third term as Global Managing Partner at Reed Smith. What struck me was when he was asked about the direction of his firm and his growth priorities, he responded that Reed Smith will concentrate what he calls its “talent, time and treasure” as the firm embarks on a new four-year plan. The focus will be on developing capabilities in five core industries: financial serv

Author Contribution

Jan 27, 2022
4 min

Law firms mergers in a post-pandemic world

By Adv. Zohar Fisher. Law firms around the world are into the same thing - to increase growth every year in order to maximize profits. Thus, all firms must adapt themselves to the dynamic reality of the market, whether by starting to practice new law fields, recruiting more employees or by another common way - merging with other firms. Nowadays, many law firms want to be a part of the merger trend, even firms that may not have considered it before the pandemic. Some firms are

Author Contribution

Jan 21, 2022
7 min

How LPM & Pricing can support every member of the law firm team

By Pieter van der Hoeven. In early October I was lucky enough to take two days out of a hectic schedule to attend this year’s Legal Geek conference. Back after the 2020 hiatus, it was an opportunity to reconnect with many in the legal innovation community and listen to an array of fascinating speakers. As usual the second day was packed with workshops, with one in particular causing buzz among fellow conference goers: LEGO Serious Play. This particular workshop looked at the