How to Develop a Client Persona
By Melissa “Rogo” Rogozinski Law firm marketing in the digital age has become more competitive than ever before. As law firms...
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Author Contribution
- Mar 24
- 4 min
The art of receiving feedback
By Eve Vlemincx. Feedback is an integral part of our lives, and we all receive it. It’s a process of providing information to someone...
Author Contribution
- Feb 22
- 5 min
Making LinkedIn Your Favorite Client Source
By Melissa “Rogo” Rogozinski Thriving law firms around the globe share two common elements that bring them a steady stream of new clients...
Author Contribution
- Feb 13
- 4 min
How do small and midsize law firms become more successful and punch above their weight?
By Neville Pokroy Too many small and midsize firms feel inadequate when competing against the big guys with big money behind them. So,...
Author Contribution
- Nov 22, 2022
- 5 min
Law Firm Marketing – Post Pandemic: Evolve or Die
By Melissa “Rogo” Rogozinski The COVID-19 pandemic changed the way the world does business, including the business of running a law firm....
Author Contribution
- Jul 28, 2022
- 4 min
All About Backlinks for Law Firms
By Lindsey Busfield. This article is based in the transcript from the podcast ‘All About Backlinks for Law Firms’ Lindsey covers the...
Author Contribution
- Jul 6, 2022
- 4 min
Productization of The Law Firm Sale
By Minoo Razavi Three principles law firms should borrow from tech companies’ marketing playbooks With the conservative backdrop of a law...
Author Contribution
- May 19, 2022
- 6 min
Legal Design: The next challenge for legal professionals
By Marco Imperiale. Introduction Legal design [1] is certainly a “hot topic” in the legal field. From an external perspective, it seems...
Author Contribution
- Apr 13, 2022
- 12 min
To innovate for the future, develop your ambidextrous capabilities
By Emma Ziercke and Madeleine Bernhardt. Avoiding the Red Queen For an industry “on the verge of disruption”[1] there is good deal of...
Author Contribution
- Apr 4, 2022
- 5 min
The perfect storm for legal outsourcing: M&A activity in the ALSP sector
By Zohar Fisher (Adv.) 2021 year-end reports estimate that the Alternative Legal Services Provider Market has exploded into a $14 billion...
Author Contribution
- Mar 28, 2022
- 11 min
Going The Next Step: "Multidisciplinary Industry Teams"
By Patrick J. McKenna Many, if not most, of the complex situations for which clients employ professional firms are inherently...
Author Contribution
- Jan 31, 2022
- 8 min
The Most Lucrative Growth Is Industry Focused: But Only If You Get Granular
By Patrick J. McKenna I was reading an interesting interview with Sandy Thomas upon being reelected for his third term as Global Managing...
Author Contribution
- May 4, 2021
- 10 min
Do Good Lawyers Build Good Law Firms?
By Jon Whittle. Law firms need to harness the power of non-legal business talent if they are to thrive in the evolving legal ecosystem...
Author Contribution
- Sep 18, 2020
- 9 min
Embrace Thought Leadership As Your Industry Group’s Strategy for Growth
By Patrick J. McKenna. Successful thought leadership does not arrive by virtue of having a published idea linked to a hope that someone...
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