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Internal communications – are you nailing it or failing it?

By Naomi Morgan-Tolworthy. Working preferences have changed dramatically over the past few years and the increase in hybrid working has...

All About Backlinks for Law Firms

By Lindsey Busfield. This article is based in the transcript from the podcast ‘All About Backlinks for Law Firms’ Lindsey covers the...

Productization of The Law Firm Sale

By Minoo Razavi Three principles law firms should borrow from tech companies’ marketing playbooks With the conservative backdrop of a law...

New Podcast series on Legal Marketing @ Legal Business World

The practical podcast series on legal marketing 'Personal Injury Marketing Minute' by Optimize My Firm is now part of the Legal Business...

Legacy Data Management & Why It Matters

By Lorna Campbell. Searching, accessing, and managing legacy data is often a problem for law firms and legal service organisations such...

Why the Inbound + Flywheel Marketing Methodologies Can be Revolutionary for Your Law Firm

By Kanayo Okwuraiwe. According to Brian Halligan, the CEO of HubSpot, the traditional sales funnel as we know it is obsolete and does not...

How to use data to create relevant content for your audiences

By Owen Simpson. Developing content that is relevant to your specific market is vital for any business to thrive, but this isn’t...

The Art and Science of Networking

By Megan Lutes Everyone says, “network, network, network.” But what does that mean? When I began my career, it essentially meant driving...

Cut costs, reduce marketing, ‘do not do’ business development: law firms in 2020

One of my clients, the managing partners in a large law firm- „we shine with the light of our clients”. The light of some law firms’...

10 Marketing Tips for Lawyers and Consultants Who Want to be in Better Shape After the Crisis

The impact of corona on people and organizations is huge. This includes lawyers and consultants. Assignments are delayed or postponed,...