Law Firm Marketing – Post Pandemic: Evolve or Die
By Melissa “Rogo” Rogozinski The COVID-19 pandemic changed the way the world does business, including the business of running a law firm....
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Author Contribution
- Aug 31, 2022
- 4 min
Internal communications – are you nailing it or failing it?
By Naomi Morgan-Tolworthy. Working preferences have changed dramatically over the past few years and the increase in hybrid working has...
Author Contribution
- Jul 28, 2022
- 4 min
All About Backlinks for Law Firms
By Lindsey Busfield. This article is based in the transcript from the podcast ‘All About Backlinks for Law Firms’ Lindsey covers the...
Author Contribution
- Jul 6, 2022
- 4 min
Productization of The Law Firm Sale
By Minoo Razavi Three principles law firms should borrow from tech companies’ marketing playbooks With the conservative backdrop of a law...
Author Contribution
- Jun 28, 2022
- 1 min
New Podcast series on Legal Marketing @ Legal Business World
The practical podcast series on legal marketing 'Personal Injury Marketing Minute' by Optimize My Firm is now part of the Legal Business...
Author Contribution
- Nov 29, 2021
- 5 min
Legacy Data Management & Why It Matters
By Lorna Campbell. Searching, accessing, and managing legacy data is often a problem for law firms and legal service organisations such...
Author Contribution
- May 3, 2021
- 8 min
Why the Inbound + Flywheel Marketing Methodologies Can be Revolutionary for Your Law Firm
By Kanayo Okwuraiwe. According to Brian Halligan, the CEO of HubSpot, the traditional sales funnel as we know it is obsolete and does not...
Author Contribution
- Nov 17, 2020
- 5 min
How to use data to create relevant content for your audiences
By Owen Simpson. Developing content that is relevant to your specific market is vital for any business to thrive, but this isn’t...
Author Contribution
- Aug 26, 2020
- 4 min
The Art and Science of Networking
By Megan Lutes Everyone says, “network, network, network.” But what does that mean? When I began my career, it essentially meant driving...
By Kamila Kurkowska
- Jul 8, 2020
- 7 min
Cut costs, reduce marketing, ‘do not do’ business development: law firms in 2020
One of my clients, the managing partners in a large law firm- „we shine with the light of our clients”. The light of some law firms’...
By Rob Meijers
- Jun 15, 2020
- 8 min
10 Marketing Tips for Lawyers and Consultants Who Want to be in Better Shape After the Crisis
The impact of corona on people and organizations is huge. This includes lawyers and consultants. Assignments are delayed or postponed,...
By Jared Kimball
- Feb 24, 2020